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How to Use Native Advertising Without Getting Fined by the FTC
By Kerry Gorgone, {grow} Contributing Columnist By now, you’ve probably heard the term “native advertising,” which means “content that bears a similarity to the news, feature articles, product...
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The FTC and Influence Marketing: The crackdown begins
By Kerry Gorgone, {grow} Contributing Columnist Influence marketing and native advertising are gaining popularity as brands continue to shift away from “interruption marketing” and embrace a more...
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Someone’s making money off your copyrighted content (But it isn’t you)
By Kerry Gorgone, {grow} Contributing Columnist Today, it is really difficult making money off of content. Despite rising demand, there is an expectation of “free,” leaving musicians, artists, and...
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Trade Libel: If you can’t say something nice, make sure you have proof
By Kerry Gorgone, {grow} Contributing Columnist We’ve all seen those commercials: a split screen with someone trying to get a stain out of a shirt. On person’s using the advertiser’s product and the...
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STOP: Don’t Use Influencer Marketing Without Reading This Post
By Kerry Gorgone, {grow} Contributing Columnist Influencer marketing is more popular than ever. Brands like Adobe, Verizon, and many other brands have all tapped influencers to achieve their marketing...
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Loyalty Programs Might Cost Your Business More Than You Bargained For
By Kerry Gorgone Loyalty programs seem like Marketing 101. A retailer or other local business offers consumers a loyalty card that entitles them to free goods or services if they visit the store X...
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Protecting your podcast: Finding and using pod-safe music
By Kerry Gorgone, {grow} Contributing Columnist Nearly every time I give a presentation on podcasting, someone asks me about music. Typically, they’re already using popular music as their podcast...
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Blocking E.U. Residents is Not the Solution to GDPR Headaches
By Kerry Gorgone, {grow} Contributing Columnist European Union residents trying to access certain websites on May 25, 2018, discovered that they could not do so: they’d been blocked because of new...
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Big Legal News for Marketers: Pinterest Warnings, GDPR, and Major Fines
By Kerry Gorgone, {grow} Contributing Columnist The privacy crackdown has begun. This week, Marriott and British Airways faced massive fines from the U.K. data protection authority the Information...
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